I wrote this post to break down the difference between MLMs and the company I am a part of. I’m a huge skeptic of multi-level marketing companies. Before I get involved in something, I need to know everything about a company. Compensation model, business model, reviews, and solid products I can actually use.
A majority of mlms offer mediocre products (if they offer products at all) with a high sales margin and are run by sales people that use deceptive and shady enrolling tactics. Not all sales people act in this way…but honestly, most do. And some mlm’s have truly good products! But a lot of them offer products no one really uses… It’s just not always easy to know if the company’s (or enroller’s) true intention is to help people…or to just make a commission off of you. It’s easy to over-hype something and get people excited. I think transparency is the only way to conduct good business.
And sadly, we all can think of at least 2 people in our lives who push their referrals onto family and friends by posting endless “get rich quick” or “buy my product, I’m putting in an order tonight” posts on facebook or other social media sites. (and sometimes send you endless messages even though you don’t reply…)
MLMs…It doesn’t sound very sustainable.
I started researching mlm’s in the last 5 years or so after I was talked into signing up for Mary Kay (makeup and cosmetics) when I was 18 and ended up wasting some of the VERY little money I had. This industry of “make a 2nd income” or “replace your income altogether” truly intrigued me. And being an entrepreneur myself, I wanted to find a company I could be comfortable and proud promoting.
An mlm consists of the buying and reselling of products by distributors (therefore there is financial burden upfront as you have to buy inventory.) Then, there is a high markup on these “miracle” products, resulting in a high turnover rate. Since there’s a high turnover rate…one must recruit, recruit, recruit to earn commissions off the people they’re “trying to help.” That doesn’t sound very sustainable to me… Can you earn money in the mlm industry? Sure you can. But it’s not easy and it doesn’t sound enjoyable at all.
There really is a practical option out there.
From what I’ve found, the kind of company that offers the best ease-of-use and proves to be the most sustainable isn’t an mlm at all, it’s a direct-to-customer company that offers a marketplace full of many every day products. What makes it direct-to-customer is that a member places their monthly order on the website and the company ships those goods directly to the member’s address. If you haven’t heard of this kind of company, it’s because there aren’t a whole lot of them out there.
With this kind of company, there’s absolutely NO financial risk because you’re not investing a ridiculous amount to “get in” as a member of the company or buy inventory. They work like a wholesale club (like Costco or Thrive Marketplace). They usually have a low yearly rate to be a member, and offer exceptionally priced products to their members in a large online marketplace filled with their own products. They can offer these discounted prices because they don’t rely on marketing or selling their product in large chain stores like Target.
So here’s the low down.
So you’re thinking, okay that sounds good… but what are the products? That’s where I was always on the fence in finding a direct-to-customer company that offered products I needed to feel comfortable promoting but would also love using them in my own home.
The company I was referred to actually operates out of my home state, Idaho! They have ZERO debt as a company. They encourage their members to live within their means, and encourage them to only buy what they will use in their home that month.
Their online marketplace offers “green” type products including nutrition, weight loss, food products, beauty products, medicine cabinet items, household cleaners, pet care, and bath and body products that are backed by science with scientific studies. Any of their household cleaners are safe enough for a child to drink and not have to go to the ER (I’m seriously not lying-it’s happened before, the people called poison control and 5 people from the poison control department signed up to get these safe products in their home).
Not only was I happily surprised at their ethics and their huge array of products(that are never tested on animals)… their prices blew my mind. And apparently everyone who signs up loves them to, because this company has a 95% retention/reorder rate every month. You’re not going to find a more sustainable way to earn an additional income than that. And their are a lot of people who aren’t interested in additional income who just sign up to use their products! They’re that good.
It’s hard to not go too in-depth about how every part of this company is pretty incredible. I was always on the lookout but I never thought I’d find something so transparent and honest.
Through the end of May, you can become a member for only $1. (If you don’t like the products, they are guaranteed and you can get your money back.)
If you’d like more info, CLICK HERE to learn more about my company. You can fill out a contact form there and I’ll email or call you. Or you can comment here on my blog. The worst that could happen is you learn about this company and decide it’s not for you.